Insights and reports
Insights turns your fleet’s playback into a delivery report: how many plays were scheduled, how many the screens actually confirmed, and how that trend runs day by day. This article covers the dashboard, its filters, the per-campaign and per-device tables, and how to export or email a report.
Open it from the nav rail (Insights / «Аналитика» / «Tahlil»), or go straight
to /insights.
Understand scheduled versus verified plays
Section titled “Understand scheduled versus verified plays”Insights keeps two numbers apart, and the difference is the whole point of the screen:
- Scheduled plays are what the plan intended to run in the window — the configured target.
- Verified plays are what the fleet confirmed it played (a player reported a completed play).
The Completion rate is verified ÷ scheduled — how much of what was planned was actually played.
Choose a reporting period
Section titled “Choose a reporting period”Pick a window with the pills at the top: 7 days, 30 days or 90 days. For any other span, use the Custom range pill and pick a start and end date.
Every table, chart and export below reflects the period you choose.
Filter by campaign, content or device
Section titled “Filter by campaign, content or device”Three filters narrow the whole report:
- All campaigns — a dropdown to focus on one campaign.
- All content — a multi-select to focus on specific media items.
- All devices — a multi-select to focus on specific screens.
An empty filter means everything. The device and campaign filters narrow the delivery totals and the per-device table; the content filter narrows the content-level tables and the display history.
Read the daily delivery chart
Section titled “Read the daily delivery chart”The Display history card draws the trend for your window: a line for Verified plays over a fainter line for Scheduled plays, with the two dates that bound the range. When the two lines track closely, delivery is healthy; a widening gap means screens missed plays they were scheduled to run. The chart appears once the window has at least two days of data.
Review per-campaign statistics
Section titled “Review per-campaign statistics”The By campaign table lists each campaign’s scheduled plays, verified plays, completion rate, the number of devices it reached, and the time of its last event. It is the same data the export produces.
Review per-device statistics
Section titled “Review per-device statistics”The Device statistics table breaks the same numbers down per screen. Use the key icon in the card header to open a column chooser and hide or show the presence, scheduled, verified, completion and last-event columns — the device name column always stays.
Below these, two more tables break delivery down by content per day and by content on each device per day, and a paged Display history lists individual impressions.
Export a report
Section titled “Export a report”Click Export report to open the export chooser. It offers four choices:
- Download — the report as an XLSX workbook.
- Download PDF — the report as a PDF document.
- Email to me — a link to the report, sent to your account email.
- Cancel.
The export honours your current period and filters — whatever you have narrowed the dashboard to is what the file contains.
Email a report link
Section titled “Email a report link”Choose Email to me and the Manager mails a download link to your account email — never the file as an attachment. The link is valid for 24 hours and can be opened more than once within that window before it expires.
Report terms explained
Section titled “Report terms explained”The bottom of the dashboard carries a Glossary panel that defines every term the report uses — AdPlays, scheduled plays, verified plays, completion rate, and unexplained gaps (plays that started but for which no completion or failure ever arrived, typically a screen that dropped offline mid-play). The same glossary is printed on the final page of the PDF.
About visitor analytics
Section titled “About visitor analytics”At the foot of the dashboard, a Visitor insights card is shown but not populated: audience analytics — demographics, attention and emotions — need a camera extension with audience recognition, which is not connected. The Manager says so plainly instead of showing invented figures.
Everything else on this screen — the proof-of-play delivery numbers — is real, measured from your fleet.
See also
Section titled “See also”- Campaigns — each campaign’s own broadcast report.
- Event journal — who did what, with the same download-or-email export.
- Devices — presence and playback state per screen.