Geotargeting

Geotargeting narrows a campaign to screens inside the areas you draw on a map. You place one or more circular zones (a centre point and a radius), and a screen plays the campaign only if its saved location falls inside at least one zone.

Geotargeting lives inside the campaign editor, in step 3, Choose places. It is an extra filter on top of the screens you already picked — it never adds screens, it only removes the ones that fall outside your zones.

How geotargeting works

You pick screens the usual way (the Parameters picker in Choose places). Turning Geotargeting on adds a second condition: a screen is kept only when its location is inside at least one zone. The final target is therefore the intersection of the screens you chose and the screens that sit inside your zones.

A zone is a circle: a centre (latitude and longitude) and a radius in metres. You can add several zones — a screen matches if it is inside any of them.

Turn on geotargeting for a campaign

Open the campaign in the editor and expand step 3, Choose places.
Make sure you have picked your screens with Parameters.
Switch Geotargeting on.

A map appears immediately with one default zone over the centre of Tashkent, about 1000 m across.

The Choose places step with Geotargeting switched on: an OpenStreetMap view with one circular zone over central Tashkent and a zone row below it — Geotargeting just switched on — a first zone appears automatically over Tashkent

Place and resize zones on the map

The map is fully interactive:

Move a zone — tap anywhere on the map to move the selected zone’s centre to that point.
Select a zone — tap its pin, or tap its Zone N chip in the table below.
Resize a zone — drag the round handle on the east edge of the selected circle. The radius is kept between 50 m and 500 km.
Add a zone — click Add zone. The new zone starts over Tashkent, ready to move.
Edit or delete a single zone — double-click (or right-click) a pin for an Edit / Delete menu.

The geo map with three zones of different sizes, one selected showing its teal resize handle on the east edge — Three zones — the selected one shows its resize handle; the others are muted

Find a location by address

You rarely know the exact latitude and longitude of a mall or a street. Type an address or a place name into the search box at the top of the map, then pick a result — the map recentres there and moves the selected zone to that spot.

The map search box open with a list of address suggestions for a search on Amir Temur Avenue in Tashkent — Search an address or place name; picking a result recenters the selected zone

Edit zone coordinates precisely

Under the map is a row for every zone with its exact Latitude, Longitude, and Radius, m fields. Type into them when you need precision the map can’t give you. Latitude runs from −90 to 90 and longitude from −180 to 180. Hovering a row highlights its circle on the map (in amber), so you can tell which row is which.

The zone rows under the map, each with Latitude, Longitude and Radius fields; the second row is hover-highlighted and its circle is amber on the map — The coordinate table — one editable row per zone; hovering a row highlights its circle

Remove a zone or turn geotargeting off

Remove one zone — click the trash icon on its row (or Delete from a pin’s menu). Because removing a zone changes who receives the campaign, you confirm first.

A confirmation dialog asking to remove a geo zone, warning that devices inside it may stop showing the campaign — Removing a zone re-targets the campaign, so it asks you to confirm

Turn geotargeting off — switch Geotargeting off. This clears the whole map.

Why a screen is not receiving a geotargeted campaign

Two things silently drop a screen from a geotargeted campaign:

The screen has no saved location. It can’t be proven inside a zone, so it is excluded. Set its location on the Devices screen.
The screen is outside every zone. Move or enlarge a zone until it covers the screen, or add a zone around it.

If no targeted screen falls inside any zone, the campaign can’t launch — START fails with the reason “No targeted device falls inside the geo zones.” The editor shows a general “could not launch” message; work through the two causes above and try again.

Geotargeting and multi-template campaigns

Geotargeting applies only to ordinary (single-template) campaigns.